Technology

Simpsons specialises in finding solutions for technology companies.

The firm not only acts for its media, entertainment and arts clients that adopt new technology in their businesses, but also those companies that specialise in technology such as software developers and distributors.

What distinguishes Simpsons from the others who have expertise in technology law is the approach we take with new technologies.

The introduction of new technologies:

1. characteristically involves a complex bundle of issues - technological, legal, financial, social, ethical and indeed, philosophical and psychological; and
2. the inter-relationship of these issues is very complex and effectiveness demands that we use multi-disciplinary approaches to their resolution. The old days of treating legal problems in a mono-disciplinary manner has long gone!

If all the relevant disciplines (including law) are:

1. introduced at the earliest phase of a technology's commercialisation and implementation, and
2. encouraged to work in tandem rather than separately, many of the important questions concerning efficient, careful and profitable introduction of new technologies will be both better asked and better answered.

We want to work with the team to help resolve the complex issues arising from the development, commercialisation and application of new technologies.

If the team approach is adopted, legal problems may be resolved by finding engineering or management solutions... In this way we assist clients in that process by which technologies are selected, implemented and utilised in the most appropriate, profitable and effective manner. We have also established relationships with similarly expert firms in the key foreign territories, so our clients get appropriate and effective advice when their activities extend outside Australia.

We urge our clients to involve us in their projects from the beginning. Early advice helps avoid problems. Problem-solving is important, but problem-avoidance is preferable. Through this approach Simpsons has developed a reputation for providing practical advice and support to companies, industries and governments on how best to capitalise on opportunities provided by the application of new technologies while minimising risk.